Elizabeth “Bethany” Lowe

litzylowe@gmail.com | +1 260-442-2210 | www.bethany.is | https://www.linkedin.com/in/bethany-lowe/

Summary

Senior Product Designer with 10-11 years of experience delivering excellence in user-centered product design, from strategy and design to delivery. Specialized in strategic consulting, scalable design systems, and UX research, consistently driving product solutions that achieve measurable business impact across mobile and web platforms.

“She is committed to excellence and always strives to do an outstanding job. From documentation to strategy to tactical work for the Chameleon Design System, she is on top of the game, and we are so lucky to have her on the team.“ – Client feedback from TELUS

Core Skills

Design: Product Design, Design Systems, Design Tokens, Design Token Architecture, Component Libraries, Responsive Design, Accessibility (WCAG), UX Research, UI Design, Dynamic Typography, White-label Design, Usability Testing, Wireframing, Prototyping, Heuristic Evaluation
Front-End Development: HTML5, CSS3, JS, React, CMS Implementation
Tooling and Services: Figma, Sketch, Adobe Creative Suite, Framer, LottieFiles, Omnigraffle, InVision, Hotjar, Usability Hub, UserTesting, AI Copilot, Chat GPT, Claude, Cursor, SuperNova, Storybook, Looker Studio/Google Analytics
Collaboration: Agile Sprint Planning, Timeline, Roadmaps, Jira Requirements Gathering, Project Management, Discovery and Alignment Workshops, Cross-functional Communication and Product Strategy, Coaching and Training

Experience

WillowTree Apps – Senior Product Designer

July 2021 - Present

Foster and build strong relationships with stakeholders and product leaders
Partner with stakeholders to align on design direction and strategy
Influence leadership decisions through presenting clear and researched solutions that solve highly complex problems
Present highly complex problems as concise and tangible solutions
Lead the design and execution of accessible, user-centric experiences for web and native mobile platforms
Advocate and pursue technical, business, user and design opportunities within constraints
Contribute solutions for the end-to-end interaction and visual design of products and services
Design empathetic and feasible end-to-end flows and product features
Collaborate with developers and product owners in agile workflows to right size design efforts and refine processes
Establish and maintain design timelines to ensure delivery and manage expectation
Conduct user research and heuristic evaluations to identify pain points and refine user flows
Enable and energize product designers, content designers and developers to contribute and provide feedback to design systems
Host workshops with product teams to align on design goals and strategies
Mentor and train designers on design system best practices and system thinking
Author extensive documentation around usage, guidance, best practices and accessibility
Active in discipline peer groups sharing ideas and experience
Seek opportunities to leverage AI powered tooling to support processes and reduce effort

Indiana Institute of Technology – User Experience and Interface Designer

June 2016 - July 2021

Achieved 25% improvement in student retention (56%-70% between 2016-2020) by redesigning site navigation and content architecture to enhance discovery of academic program and student support resources.

Collaborated with marketing to align a full redesign and unification of their institutional website with over 30 microsites with student recruitment and retention goals
Implemented scalable and manageable content structures for microsites
Contributed design components to a design system
Cooperated with Admissions to design engaging online student experiences to support student inquiry and program discovery
Co-managed the site CMS environment and training

Marketshare Plus – Digital Designer / Web Designer

June 2013 - June 2016

Consulted, directed, designed, and developed 8 responsive and accessible digital products over 3 years for small businesses and non-profits.

Balanced visual design and client goals with technical constraints in a hybrid design-dev role
Led and implemented CMS and ecommerce integration across diverse client portfolios

Education

Academy of Art University - Interaction & UI/UX Design (MFA), Attendance paused / Anticipated completion: 2026

Indiana-Purdue University Fort Wayne - Bachelor of Fine Arts, Graphic Design, 2010 - 2014

Dean’s Choice Senior Thesis Winner
3rd Place Senior Thesis Winner

Selected Honors and Awards

Fort Wayne Ad Honors

2021 Professional Gold and Silver
2020 Professional Gold: Online Advertising Responsive Design, Website B2C Best in Show Interactive, Online Advertising Websites B2C: Indiana Tech Online Magazine, UX/UI: Indiana Tech Website Design System
2020 Professional Silver: Online Advertising Website B2C, Indiana Website, Elements of Advertising Logo Design
2015-2017 Multiple Silver Awards: Web and Collateral